My Plans for #mmla2012

/ July 8, 2013/ Event Planning/ 0 comments

TweetHere are some of the materials I prepared for an academic conference in 2012. My plans were informed by a bit of online research–especially this post from Derek Bruff over at ProfHacker.

Twitter Team Recruitment Letter

Potential Team Members,

The 2012 Annual Convention is only one week away, and we need your help!  The MMLA will be encouraging our members to utilize Twitter as a tool for further networking, collaboration, and dialogue at this year’s convention. If you are receiving this message, your panel seemed particularly suited to taking some of the conversation online via Twitter.

Perhaps you’ve used Twitter at other academic conferences, or perhaps you are interested in picking up some new skills.  Or maybe you just want to help us out as we put together a Twitter backchannel for the first time!

Will you become a charter member of Team Tweet?  As a team member, all you have to do is commit to posting 5 messages to your Twitter account using the hashtag #mmla2012 between now and November 11.  Don’t know how to use a hashtag?  Don’t know what to say? No worries: go to and learn more about the what, the when, and the how to use Twitter at this year’s convention.  Add a couple more tweets, and you could even win a free book of your choice at the book exhibit!

The M/MLA needs your help to make sure its social media presence starts off strong. Please consider joining Team Tweet and start tweeting today!  Simply reply to this email to join the team, and let me know if you have questions.


Erica Chu


Informational Page

You can check it out here.


We gave books away to those who met certain requirements and tweeted about it. You can read about it here.

Print Materials

We made informational fliers for every event attendee, and we made name placards made specially for presenters who were willing to respond to comments via Twitter.




In this series: Organizing a Social Media Event for the First TimeHow I planned a Social Media Event in 3 Short Weeks6 things I Learned from Planning My First Social Media Event, Resources for Planning Your First Social Media Event, and My Plans for #mmla2012.

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